Investing in a grassroots marketing strategy is a great way to show that you are committed to the wellbeing of the community you serve!
By being a forward-facing business, your healthcare practice will be poised to give back to the community you intend on serving.
What can my practice do?
There are many simple ways to invest in great grassroots marketing; the simplest form is sponsoring community events. Consider giving back to highly visible community programs that align with your values. These can be
- Sponsoring a local little league or soccer team.
- Participating at a large community festival
- Partnering up with a local marathon or 5k.
If you’re already involved in these types of grassroots efforts, then it’s time to consider building a program where your practice can own it.
Think about creating unique events like funding community garden grants, sponsoring a Saturday morning yoga class, or developing a beach volleyball tournament.
It is important to stay visible in the community you serve. Your patients will appreciate you for doing it and your referral network will grow because of it. Do you have a success story you want to share? E-mail me, and let’s talk about it!