Even in a world saturated with video content, words will drive your healthcare marketing because they’re essential to stand out on any already-crowded platform.
But not all words are created equal. Some can have more sway over your potential clients and customers.
A key part of a successful healthcare marketing plan is healthcare writing. Use these 17 powerful words in your blogs, emails, and social media posts to inspire action.
Here are five of the most effective words from the field of copywriting to add to your healthcare writing:
Inviting the user to take clear action can deliver a punch to your healthcare writing. Try these words to encourage your user to take action:
It can also be effective to establish credibility of your brand. Highlight your experience and expertise with these three words:
Demonstrate how your brand benefits the audience with these words:
Along with discussing your offers’ benefits, highlighting your credibility, and encouraging users to act, sprinkle in some urgency to invite your ideal customers or clients to act now, rather than later:
Finally, here’s one of the biggest secrets to healthcare writing – talk like your audience! Powerful words are great, but only if you use them how your audience would. Your writing should be easy to understand for your audience and avoid medical jargon.
If you’d like to learn more about how your healthcare writing can establish credibility, show the benefit of your offers, create urgency, and motivate customers to act, check out how Fogg Media can help.
[Check out our healthcare writing services]
Fogg Media has been helping medical practices in the Carolinas and throughout the US to increase their visibility and drive patient conversions. If you’re struggling to get search visibility, or if your patients struggle to use your website, we’ve created a simple, straight-forward package deal that gives you exactly what you need to get started in the world of digital marketing. We offer targeted, optimized digital advertising services for healthcare, including Pay-Per-Click (PPC), Google Ads, Search Engine Advertising, and more. Simply put, we’ll handle the behind-the-scenes digital marketing so you can get back to medicine.
Learn more here: https://www.foggmedia.com/marketing-services/solo-practice-starter-package/