Founded in 1954, Iredell Health System has been a cornerstone of healthcare in Iredell, Alexander, and Davie counties. As a locally owned and managed hospital, its profits directly benefit the community, and the hospital's facilities are owned by the citizens of Iredell County.
When Iredell Health System recognized the need for external expertise to enhance their consumer-facing marketing efforts, they turned to Fogg Media. Beginning with an in-depth audit of their target markets and needs analysis, we crafted a media plan that optimized reach and budget, strongly emphasizing community engagement.
Our partnership began with a project to complete a media audit and create a strategic marketing plan aimed at expanding their digital presence and competitiveness in search. Following the successful completion of this project, we transitioned into a formal agreement, becoming the Agency of Record for Iredell Health System.
Since 2018, Fogg Media has proudly served as the Agency of Record for Iredell Health System, focusing on three key areas:
We have also taken on a supportive role as teammates, assisting wherever needed on larger projects. This was especially evident during opening a new 17-acre medical campus in Mooresville, North Carolina, called IredellatMooresville. In this project, we helped create a timeline, arranged aerial photography, procured promotional materials, and assisted with the grand opening ceremonies.
