If you’re trying to reach an audience in a personalized way that will engage them with your brand, you should consider email marketing for healthcare growth. Even in the age of social media and paid ad campaigns, email marketing serves a special purpose. While people will follow many creators and businesses on social media, they’re less likely to give out their email since it’s more personal and they want to avoid an overflowing inbox. If people do give you their email address, they trust you and should be considered a warm lead. Here are three of the best ways healthcare professionals can utilize their email list:
Many healthcare professionals have openings in their practice which could be filled by – and benefit – new patients. Why not communicate that you are now taking patients or have appointment availability to a list of people who already like your practice enough to give you their contact information, so that they can share that information with friends and family?
Sharing that you have availability can also be a great option if you’re looking to expand into advertising products you have created such as a course or a book you wrote on a certain subject, or products you promote and sell, such as supplements. You can also use an email list to promote events and opportunities, such a conference where you’ll speak on your expertise.
Trying to stay in touch with everyone can be time consuming. With an email list, you can stay in touch with more people, just by sending periodic emails that highlight specific areas of and happenings in your practice. While your email list should in no way replace important communication with patients, it’s a great way to stay top of mind with your community.
In a world full of health influencers giving advice which may or may not be based in fact, your professional, proven medical expertise can be hugely impactful. An email newsletter can be a way to share some of that knowledge with your audience. Email marketing is a cost-effective way to regularly reach patients and prospective patients and has been shown to be one of the highest return-on-investment (ROI) types of marketing out there.
For example, you could share a recipe which has nutritional value or remind elderly patients about how important it is to get the shingles vaccine if they had chickenpox as a kid. You could also highlight new services, new providers, or any local events you’re participating in or support.
Offering your patients extra value through email allows you to better serve them, stay connected to your community, and regularly advertise new services. If you’re interested in building a list of warm leads, consider email marketing today.
If you want to save even more time, consider utilizing Fogg Media’s healthcare writing services.
Fogg Media also offers a starter package for healthcare professionals looking for a well-rounded marketing strategy. This program includes: